
Get the Custom Website Design of Your Digital Dreams
Squarespace · WordPress · Shopify
Pair of Ducks can design and develop websites on three industry-leading website platforms for businesses and budgets of every size and scale.
Ones + Zeroes Outta Whack?!
Raise Your Hand If This Is Your Website Reality
DIY-ing your website is a lot of work, and even the so-called “easy-to-edit” options … aren’t.
You need a site that you can update on your own instead of paying for tech support every dang time.
You have a website that looks “OKAY” but it’s not bringing in any biz. Like. At all.
Our Custom Websites Are Designed + Built With Small Businesses in Mind
Cost-Effective
Feature-rich
Mobile Responsive
User-friendly
Fast to Launch
Easy to Maintain
3 Popular Website Design Packages

Squarespace Website Express
Budget-Savvy · Quick-to-Launch
If you prefer the convenience of an all-in-one website hosting platform and a no-code solution (and if you have the time and energy to be more hands on throughout the project) we can design and build a branded, user-friendly Squarespace website with just the right level of support and a proven quick-to-launch process that gets your site up and running fast.
Project Overview
This package includes design and development for a 6-page, template-built Squarespace site plus social media and email signup form integration. Using a beautiful, flexible template and maximizing code-light customizations, we keep your project fast and focused on content and storytelling, which you and your customers will love.
You’ll be in charge of messaging, but we’ll provide a Content Workbook tailored to your sitemap and content plan so that DIY copywriting is possible and (mostly) pain-free! While you’re writing, we’ll get things set up and create your branded web style guide so that we can hit the ground running once all the pieces come together. This whole process takes 2-3 weeks, and it’s our fastest and most affordable website option
What’s Included
- Brand Study Questionnaire
- 60-Minute Story + Strategy Session
- Sitemap + Content Plan
- Content Workbook (Includes template mockups for ref + curated fill-in-the-blank doc)
- Curated, Styled Visuals (Supplied or stock)
- Branded Web Style Guide
- Template-Based Squarespace Website (6 pages included)
- Mobile Responsive Design
- Analytics + Social Media + Subscribe Form Integrations
- Meta Description Implementation
- 14 Days of Post-Launch Support
Timeline
2-3 Weeks

WordPress or Squarespace Website Deluxe
Ultra Custom · Premium Content
If you already have a strong and cohesive brand identity to work with, let’s put those branding assets to use on a beautiful, strategic website. From brainstorm to build to blast off, this is our most hands-on offering with content strategy and copywriting built-in. Your site will be totally customized to your brand to dazzle your customers and deliver the unexpected.
Project Overview
This comprehensive package includes content strategy, SEO, copywriting, design, and development for a 10-page site (up to 10 reusable modules), and social media and email signup form integration, plus two premium integrations of your choice.
FYI, we develop WordPress sites using the Divi Page Builder, which our clients love. It’s a cost-effective, code-light build solution that will get your site launched fast. It’s intuitive and easy to maintain and edit. Plus, training is included, so even if you’re new to WordPress or Divi, you’ll be able to confidently manage and edit your new site.
What’s Included
- Brand Study Questionnaire
- 60-Minute Story + Strategy Session
- Brand Positioning Workbook
- UX Research + Competitive Landscape Audit
- Sitemap + Comprehensive Wireframes (10 pages + up to 10 reusable modules)
- Branded Web Style Guide
- Curated, Styled Visuals (Supplied or stock)
- Digital Design Prototype
- Website Copywriting (Includes optimized titles + meta descriptions)
- Responsive Website Development (WordPress + Divi Page Builder)
- Analytics + Social Media + Subscribe Form Integrations
- Custom Integrations (Choose up to 2)
- Site Speed Optimization
- Keyword Research + SEO Essentials
- Hands-On Website Training
- 14 Days of Post-Launch Support
Timeline
6 Weeks

Shopify E-Commerce Website
Branded + Curated · Conversion-Focused
For retail brands, Shopify is where it’s at. Whether you are an established retailer with a brick-and-mortar location or an online shop launching your e-commerce store, a branded Shopify website will create the best shopping experience for your customers and comes with everything you need to start selling and scale your business.
Project Overview
This website package is designed with store owners and your customers in mind. It includes content strategy, SEO, copywriting, design, and development for a 10-page, template-built Shopify 2.0 site, plus social media and email signup form integration.
Starting from a premium, Shopify 2.0 theme, that’s high-converting with lots of built in bells and whistles (like hot-spot products, slideshows, advanced product search to name a few) we will taylor the look and flow of your site to your needs and create a beautiful, branded customer experience from browse through checkout and beyond.
What’s Included
- Brand Study Questionnaire
- 60-Minute Story + Strategy Session
- Brand Positioning Workbook
- UX Research + Competitive Landscape Audit
- Sitemap + Comprehensive Wireframes (10 pages + 10 standard theme modules)
- Branded Web Style Guide
- Curated, Styled Visuals (Supplied or stock)
- Digital Design Prototype
- CSV Product Upload
- Website Copywriting (Includes non-product pages + optimized titles + meta descriptions)
- Responsive Website Development (Shopify + 2.0 Theme)
- Analytics + Social Media + Subscribe Form Integrations
- Standard Payment Setup
- Site Speed Optimization
- Keyword Research + SEO Essentials
- Hands-On Website Training
- 14 Days of Post-Launch Support
*Does not include shipping profiles, shipping activation, custom post-purchase notification setup, or outside costs associated with premium theme license.
Timeline
6 Weeks
Website Design Add-Ons + A La Carte
Keyword Research + SEO
Diagnostics + Meta Description Optimization
A detailed keyword research report complete with competitor analysis and keyword ranking, plus on-page optimization recommendations to boost your SEO ensure your site gets found online
Design + Copywriting By the Day
Full or Half-Day Work Sessions
Extra creative support to knock out graphics, messaging, or whatever content related upkeep on your website to-do list
Site Health Checkup + Error Report
Diagnostics + Easy-to-Implement Instructions
A technical exam of page speed, site architecture, and other technical factors that can affect search engine rankings and user experience prioritized based on impact and effort to fix
Website Content Consultation
Custom Session (2 Hours) + Detailed Feedback
A 2-hour constructive critique session to assess the structure, design, and messaging on your website one-on-one and give an honest-to-goodness review of what’s working and what could use improvement
Our Website Process Step By Step
01. Research
We’ll chat project goals and deep dive into your business, the story behind your work, and what sets you apart from others in your space.
02. Planning
This step is about digital groundwork: UX research, sitemap development, content strategy, and of course visual styling are all nailed down.
03. Design
Finalized messaging and the look and feel of your site come to life in hifi mockups or interactive prototypes.
04. Development
Now we get nerdy—time to build, mobile optimize, and perfect the design and functionality of your site, including SEO and integrations.

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