Bent9 Website Refresh
Site Sparkle + MindBody Integrations for Our Fave Fitness Brand
Bent9 is a yoga, barre, and fitness studio in Kalamazoo, Michigan with an inclusive approach and a belief that wellness should be for everyone. On the verge of opening a new cycling studio in their space, they came to Pair of Ducks for a website refresh to launch in style:
- The homepage needed a new structure to accommodate additional offerings.
- They needed detailed service pages with added information about each of their core class types.
- They wanted to integrate existing booking tools for a better online experience.
- Future goals included promoting an annual yoga retreat, and adding an online store—they needed their site to be ready to grow!
Website Project Scope
Website Design + Development
Our big plan for this project was pretty simple: integrate the new cycling offering into the existing site in the best possible way, and make as many improvements as we could along the way within a small budget.
Streamlined Navigation
We simplified the existing navigation to keep high-traffic pages in the main menu, and add a dropdown for three clear class types, including cycling. Everything less important (and less trafficked) moved to the footer.
New Mega-Nav
The classes dropdown menu got a plussed up design with branded icons and buttons.
Clear Advantages on Display
We added six studio differentiators to the homepage with branded icons. Besides to promoting Bent 9’s inclusive studio philosophy, the added headlines and copywriting gave a helpful SEO boost.
New Service Page Template
Three new service pages got distinctive, consistent page toppers with unique icons and brand colors.
MindBody Integration
Bent 9’s registration MindBody software was integrated for easier class signup in less clicks and to display an up-to-date calendar of class times and schedules.
Expanded Service Content
Service pages were enhanced with additional content tailored to each service. Some included custom graphics and icons as well as educational info.
In addition to helping site visitors understand each class and health benefits, it added valuable SEO content to help each page show up in search.
Retreat Landing Page
Custom landing pages have been developed for Bent9 destination retreats over the past two years, with the most recent, Ayana Iceland 2026, featuring a fully branded and animated experience.
