Daylight Brand Identity + E-commerce Website
Local Lifestyle Apparel Company Gets a Wild Rebrand
Daylight Brand is a creative outfitter for wanderers, adventurers, and seekers of the wild unknown. Built by two artists who actually ride, paddle, camp, climb (and screen print cool merch)! The brand exists to help people reconnect with nature, community, and self through comfort-first apparel, expressive artwork, and an inclusive voice that says: Outsiders welcome.
Daylight Brand came to Pair of Ducks seeking a clarified mission and voice along with a reimagined brand identity and e-commerce website glow up to support their growing apparel business.
Project Scope
Logos
This project began as a light rebrand focused on refining Daylight Brand’s existing identity. As our brand strategy work took shape, it became clear there was an opportunity to push their look further.Â
The Daylight team trusted the process and went all in on a bold new direction (and reimagined set of marks) that fit like a glove, full of all the style and flexibility they were after.
Horizontal
Stacked
Badge
Icon
Brand Tone + Visual Language
Colors, typography, icons, and illustrations were inspired by nature and carefully crafted to reflect the brand’s artist-led, creative approach.
Colors
Typography
Illustrations + Tagline Lockup
Website Design
The new visual identity and story was applied throughout Daylight Brand’s Shopify store.
Some of our favorite website enhancements included:
- New mega menu for easier navigation
- SEO-informed headline writing to improve clarity and discoverability
- Clearer perks and differentiators with branded icons
- A whole new About page to help them tell their story and fans fall in love.
