Journeyman Distillery Packaging + Merch
Packaging Design
Journeyman Distillery is an award-winning whiskey brand with locations in Three Oaks, Michigan and Valparaiso, Indiana. Family-owned and operated, they pride themselves on preserving hometown history, taking the road less traveled, and delivering the absolute best in all that they do.
Journeyman tasked Pair of Ducks with designing a wide range of packaging for merchandise and packaged goods, including limited-edition whiskey releases, specialty product lines, and wearable goods for their retail store. Each piece was designed to feel cohesive across Journeyman’s diverse product lineup, stand out on shelves and in-store displays, and enhance the customer experience in their retail spaces.
Branding Project Scope
Goods For The Road Product Line
The “Goods for the Road” line launched as a series of condiments with labels inspired by vintage apothecary bottles and early 1900s general store goods. The design uses a simple, typography-forward system that’s easy to repeat across many SKUs. Clear label stock was intentionally selected to keep the focus on their high-quality ingredients and maximize product visibility.
Condiment bottle design // Ketchup, mustard, and BBQ label fronts featured organic and kosher seals with branded laurel design.
Moodboard Selections
Packaging system (in use) // Multi-SKU lineup
Jar design (variant) // Jar-size SKUÂ
13th Anniversary Whiskey Box
Created for Journeyman’s 13th Anniversary, Nevermore was a limited-edition whiskey released in a commemorative raven bottle with a premium keepsake box. Our Poe-inspired packaging concept fit well with Journeyman’s raven roots and gave way for a one-of-a-kind sculpted bottle. It all came together like poetry!
Limited-edition packaging (exterior) // Sculpted raven bottle included custom book box with hand-drawn illustrations and silver foil.
Limited-edition packaging (interior) // Box interior revealed 13th anniversary writing, black-on-black foil ravens, and velvety lining.
Branded Sock Designs
These custom-illustrated socks were hand-drawn with repeatable patterns, bold colors, and a fun, coordinating, whiskey-inspired text on the bottom of the foot.
Factory Red & White Wine
We designed a standalone label system for Journeyman’s house wines (named for their historic Featherbone Factory). Keeping with Journeyman’s moody and monochromatic aesthetic, we used a simple, mostly black-and-white design with a single pop of color to distinguish each wine variety.
